GUIDELINES FOR IMPROVING THE EFFICIENCY OF SUDDEN CRISIS EVENT MANAGEMENT IN PUBLIC UNIVERSITIES IN NANJING

Main Article Content

Wu Jie
Niran Suteeniran
Kanakorn Sawangcharoen
Jittawisut Wimuttipanya

Abstract

The purpose of this research was to study ways to improve the efficiency of sudden crisis management in public universities in Nanjing. The population of this research consisted of 265 middle-level administrators from 6 categories of public universities in Nanjing. The appropriateness and feasibility evaluation group of experts included 6 senior executives or senior academics and administrators. Three government agencies. Research instrument include a 5-level estimation questionnaire consisting of 5 areas consist of 1) Crisis prevention, 2) Crisis preparation, 3) Crisis response, 4) Crisis recovery, 5) Learning and reflecting. The consistency index is between 0.80-1.00 with a reliability at .94. Statistics for data analysis include mean and standard deviation. and content analysis. The results of the research found that 1) In the current situation, the efficiency of sudden crisis management in public universities in Nanjing in all 5 areas is at a high level. At the results from highest to lowest, they are as follows: Recovery from the crisis was the highest average. Next is learning and reflection. and crisis prevention is the lowest average. 2) Guidelines for improving the efficiency of sudden crisis management in public universities in Nanjing in 5 areas, consisting of 42 measures, including 10 measures for improving crisis prevention, 8 measures for improving Prepare for crises. 8 measures to improve crisis response. 7 measures to improve crisis recovery. 9 measures to improve learning and reflection. 3) The results of the assessment of the appropriateness of the guidelines were at the highest level. The feasibility of the guidelines is high.

Article Details

How to Cite
Jie, W. ., Suteeniran, N. ., Sawangcharoen , K. ., & Wimuttipanya, J. . (2024). GUIDELINES FOR IMPROVING THE EFFICIENCY OF SUDDEN CRISIS EVENT MANAGEMENT IN PUBLIC UNIVERSITIES IN NANJING. Journal of MCU Nakhondhat, 11(6), 299–307. Retrieved from https://so03.tci-thaijo.org/index.php/JMND/article/view/277662
Section
Research Articles

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