THE PROMOTION OF LOCAL NEWS AWARENESS FOR THE PUBLIC IN LANSAKA SUB-DISTRICT ADMINISTRATIVE ORGANIZATION, LANSAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research paper is objective: 1) Study the promotion of local news awareness for the public; 2) Study guidelines for the development of local news awareness for the public in Lan Saka Sub-district Administration Organization, Lan Saka District, Nakhon Si Thammarat Province. The research is a mixed method research, consisting of quantitative and qualitative research. In the quantitative research, the sample group included people in Lan Saka Sub-district Administrative Organization. The sample size of 361 people was determined using Krejcie & Morgan's table. The data collection tool was a questionnaire. The data from the questionnaire was analyzed by determining frequency, percentage, mean, and standard deviation. The qualitative research applied in-depth interviews to collect data from five key informants. Descriptive analysis was the tool for analyzing the interview data. The results from the research showed that: 1) Awareness of local news for the public in Lan Saka Sub-district Administration Organization, Lan Saka District, Nakhon Si Thammarat Province, has a high overall interpretation value. When sorting the value from highest to lowest, the highest was the satisfaction value, followed by the news awareness value, and the lowest was the attitude value; 2) Guidelines for the development of local news awareness for the public in Lan Saka Sub-district Administration Organization, Lan Saka District, Nakhon Si Thammarat Province. The interview results showed that the news awareness aspect showed how people receive knowledge from various information from Lan Saka Sub-district Administration Organization, such as newsletters, public announcements, the internet, etc. On the attitude aspect, Lan Saka Sub-district Administration Organization should put a comment box to receive opinions between the public and the agency. On the satisfaction aspect, people were satisfied with the Sub-district Administration Organization because it spread the news through many channels and helped the people.