DECIDING TO USE THE STEM CELL DEPOSIT AND STORAGE SERVICE OF MEDEZSTEMCELLS

Abstract

          The objectives of this study were to study: 1) the marketing mix factors in the decision to use the stem cell deposit and storage service of Medize Stem Cell Company, 2) Deciding to use the stem cell deposit and storage service of Medeze Stem Cell Company, 3) Compare the decision to use the stem cell deposit and storage service of Medeze Stem Cell Company Classified by personal data, and 4) marketing mix factors affecting the decision to use stem cell deposit and storage service of Medeze Stem Cell. A sample of 400 people was selected using questionnaires as a study tool. The collected data were analyzed using percentage, mean, t-test, F-test, one-way Anova, and Multiple Regression Analysis. The study results revealed that most of them were female, aged 51-60 years, marital status, bachelor's degree, self-employed/business owner, average monthly income of 50,001 baht or more. The opinion on marketing mix factors and the decision to use Medeze stem cell storage and storage services was significant. Different personal data have no difference in deciding to use the stem cell deposit and storage service of Medeze Stem Cell. Marketing promotion factors and service processes influenced the decision to use the stem cell deposit and storage service of Medeze Stem Cell Company with a statistically significant at the .05 level. Recommendations from the results of the study Stem cell deposit and storage service providers should provide modern equipment that meets international standards. There is ready medical personnel who have expertise in this area and provide accurate advice to service users.