THE ECOTOURISM MODEL IN TAI KIAM MARKET LAMAE DISTRICT CHUMPHON PROVINCE

Abstract

The objectives of this research paper were 1) to study the cultural value of ecotourism in Talad Tai Kiam, 2) to study the identity and activities of ecotourism in Talad Tai Kiam, and 3) to present a model of ecotourism at Talad Tai Kiam, Lamae District. Chumphon. This is qualitative research by studying documents and in-depth interviews. There are three areas of content scope: cultural values. identity and conservation tourism activities. Two groups of key informants were the group of monks, namely the governing primate. and pastors at the abbot level in Lamae District, Chumphon Province Number of 4 photos, a group of village scholars about the model of ecotourism in Tai Kiam Market Number of 5 people Sociology and Community Development Academic Group Number of 3 people Cultural Academic Group Number of 3 people A total of 15 photos/person were analyzed by content and summarized as a whole. The results of the research found that 1) cultural values There are cultural tourism activities to pay homage to Luang Pho Chom, the diamond finger, and enjoy the nature of the Tai Kiam Market. There are trees around beautiful seaside Local food, including grilled shrimp paste (Kei Ji), local products Processing of seafood products, sun-dried fish, handicraft products Coconut broom products local culture 2) In terms of identity, the Tai Kiam market has promoted identity. by using natural packaging and using local materials made from natural materials such as banana leaves, coconut shells, banana blossoms “3B 2C MERITS MODEL” whose key elements are: B1= bamboo B2= Banana leaf B3= Banana blossom C1= Coconut shell C2= Coconut broom M= Make a pilgrimage to E= Enjoyment R= Resak tembaga I= Identity T = Temple S=Shrimp paste.