TOURISM MANAGEMENT MODEL OF KOH PITAK COMMUNITY BANGNAMCHUET SUB-DISTRICT, LANGSUAN DISTRICT, CHUMPHON PROVINCE

Abstract

The objectives of this research article were: 1) to study the Koh Pitak Community context and community dynamics, 2) to study the tourism model of the Koh Pitak Community Bangnamchuet Sub-district, Lang suan District, Chumphon Province. The study was qualitative research. Key informants such as 1) community leaders have a sub-district administrative organization headmen village headman, 2) working group have a community committees village fund committee Village. Health Volunteer, 3) business owners’ homestay of houses, and 4) the general public a village scholar. community development volunteers by selected a specific sample group total 32 people. The research tool was a structured in-depth interview and focus group. By content analysis and summary overview. The research was found that: 1. Koh Phithak Community Context There is an abundance of natural resources both on the island and around the island in the sea, mainly engaged in fishing and fishing chains. They are ready for their own unique infrastructure and way of life. The dynamics of the Koh Phithak community There was a positive change in the strength and self-sufficiency of the community in the village development process. Conservation, restoration and development of natural resources and the environment of the community There are groups and developments arise mainly from the participation process of the community stakeholders. and 2. Koh Phithak Community Tourism Management Model There are all 7 components under the 7s Model framework, namely, strategy, structure, system, personnel, skills, characteristics, and learning exchange. The community has a common goal of conservation, rehabilitation, and development of natural resources and the environment. community identity Connect with the government, the private sector, and the public sector to take part in caring for the needs of the community under guidelines and laws.