GUIDELINES FOR COMMUNITY TOURISM MANAGEMENT IN AN INFECTIOUS DISEASE EPIDEMIC SITUATION CORONAVIRUS 2019 (COVID-19) IN BANGKOK METROPOLITAN AREA

Abstract

The objectives of this article were to: 1) analyze the tourism potential of Bangkok Metropolitan Community Tourism, and 2) presenting guidelines for community tourism management in the epidemic situation of the coronavirus disease 2019 (COVID-19). The study was qualitative research by document data analysis, using tool of in-depth interview, participation observation and focus group discussion by selecting a specific sample group. Key informant were divided into 4 groups: 1) government agencies, 2) entrepreneurs, 3) community leaders, and 4) tourism management stakeholders, 15 people each, totally 60 persons. Content analysis adopts descriptive and conclusion. The research was found that: 1. Community tourism potential capital: 1.1) Context and area potential capital consists of (1) main components Community condition that is a physical tourist attraction, (2) Secondary component are the needs of tourists, activities and goods, and (3) additional elements. It is a facility and services in tourism. And 1.2) management It is the management of community costs such as floating markets, products, food, traditional farming methods. and sacred space The operation steps are (1) the main coordinating center for community-based tourism management, (2) sustainable and flexible management, (3) enhancing the potential for development of quality of life and economy, (4) promoting culture and wisdom, (5) preserving the environment, and (6) open space for learning and managing knowledge. And 2. Guidelines for community tourism management from the epidemic of coronavirus disease 2019, as follows: 2.1) Education and set-up, 2.2) Self-care and prevention, 2.3) Rehabilitation, and 2.4) Learning and adapting to situations.