FACTORS RELATED TO THE DECISION TO VISIT THE MAKHA BUCHA HAEPHAKHUENTHAT FESTIVAL, WAT PHRAMAHATAT WORAMAHAVIHARA, NAKHON SI THAMMARAT PROVINCE

Abstract

This research article aims to   1) to study general information of tourists visiting the Makha Bucha Festival, and to study the level of opinions about the needs of tourists visiting the Makha Bucha Festival 2) to study the level of opinions about the needs of the tourists to the Makha Bucha Festival, 3) Study the important factors related to the decision of the tourists to travel to the Makha Bucha Festival. In the study, quantitative research methods were used. by collecting data from questionnaires from tourists with a simple random sampling of 300 people, the statistics used to analyze the data were frequency, percentage, mean and chi-square. The results of the data analysis are as follows: 1) General information of tourists Most of them were females, 59.3%, aged 20-35 years, 47.7%. The status of tourists was single, 49.0%, education found that high school education, 52.3%, occupation, occupation. Farmers were the most at 33.7%, followed by occupations of company employees, 19.7% with average monthly income. It was found that the income range of 10,000 - 20,000 baht was the most 57.0% and the domicile was in Nakhon Si Thammarat province, 86.7%. 2) The level of opinions about the needs of tourists who came to the Makha Bucha Festival in terms of overall service was at the highest level. 3) Makha Bucha Festival The potential factors of organizing the Makha Bucha event in all aspects are related to the decision of tourists to travel to the Makha Bucha Festival. There was a significant correlation at the 95 percent confidence level.