NEW NORMAL MANAGEMENT TOWARDS THE DEVELOPMENT OF THAI MASSAGE SALON BUSINESS IN NONTHABURI PROVINCE

Abstract

The objectives of this research were: 1) to study the level of thinking which are: Sex, Age, Education Level, Job Position, Work Experience and Average Monthly Income and 2) to study the ability of entrepreneurs on New Normal management towards the development of Thai massage parlor business in Nonthaburi Province. It is a quantitative study, The sample group used in the research was 69 licensed Thai massage shop operators in Nonthaburi Province. The research instrument was a questionnaire via the Google form system. The statistics used in the data analysis were frequency, percentage. Mean Standard Deviation and Pearson's Correlation Coefficient. The results showed that: The level of opinion that affects the management of the New Normal is: Sex and status were statistically significant. The development of Thai massage parlor business in Nonthaburi province, including innovation in New Normal style, New Normal management capability, New normal competitive management, and uniqueness. and the courage to take risks in the epidemic situation of coronavirus disease (COVID-19) with statistical significance Which can predict the ability of entrepreneurs with New Normal management to develop the business of Thai massage parlors in Nonthaburi province by 73.25%. Therefore, before receiving the service, you must register for the service. Show vaccination history, take a fever without body temperature exceeding 37.5, and wash your hands in the handwashing point that the message spa has set. Changing clothes, washing feet, by every step, the massage therapist must turn off the mask at all times. They more importantly, health massage shop staff have been fully vaccinated according to government measures and must have an ATK test every 3 days.