FACTORS EFFECTING TO ACCEPT TECHNOLOGY TO USE PODCAST OF WORKING AGE

Abstract

The objectives of this research article were to 1) study the level of perceived usefulness, perceived ease of use, perceived compatibility, perceived enjoyment and podcast use behavior of working-age population, 2) study the relationship between perceived usefulness, perceived ease of use, perceived compatibility, perceived enjoyment and podcast use behavior of working-age population, and 3) study the influence of perceived usefulness, perceived ease of use, perceived compatibility, perceived enjoyment and podcast use behavior of working-age population. This study used a quantitative research design. The sample consisted of podcast listeners aged 20 to 60 in Thailand. With unknown population, the sample size was 400 respondents base on size calculation formula. Data were analyzed using the descriptive statistical data for percentage, mean, standard deviation. The research hypothesis was tested by inferential statistical analysis using Correlation coefficient analysis and Multiple regression analysis. The results showed that perceived usefulness, perceived ease of use, perceived compatibility, perceived enjoyment overall picture is at the highest level. The results of testing hypotheses indicated that perceived usefulness, perceived ease of use, perceived compatibility, and perceived enjoyment positively affected working adults' podcast use behavior with statistical significance level of 0.05 level and perception of enjoyment was a factor influencing podcast use behavior of working-age population (β = 0.495).