DEVELOPING AN ENGLISH MANUAL OF RECOMMENDED LOCAL DISHES FOR COMMUNITY-BASED TOURISM: A CASE STUDY OF NONG BUA THAI PECULIAR DESSERT MARKET, CHANTHABURI PROVINCE

Abstract

The objectives of this research were to 1) survey, collect and analyze data on outstanding dishes of Nong Bua Thai Peculiar Dessert Market in Chanthaburi Province, and 2) develop an English manual of recommended local dishes for community-based tourism of Nong Bua Thai Peculiar Dessert Market in Chanthaburi Province. By using mixed-methods research was research and development model (R&D) such as: 1) studying the research conceptual framework from document analysis, 2) studying, surveying, collecting, and analyzing data through in-depth interview tools. By selecting a specific sample, key informants were village sages living in Nong Bua dessert community of 10 people, 3) developing the English manual of recommended local dishes, by using a questionnaire as an expert English language, tourism and community development of 3 people, and 4) assessing satisfaction with innovation by using the satisfaction assessment form. The sample group was village sages living in the Nong Bua dessert community of 10 people. The data were analyzed by using mean, standard deviation, content analysis, and overall conclusion. The results showed that: 1) categories of the outstanding local dishes at Nong Bua Thai Peculiar Dessert Market comprising 10 peculiar desserts, 5 local foods, and 2 local beverages, 2) the developed English manual of recommended local dishes was designed in the form of the audio booklet with Thai and English version of unique local dishes as well as peculiar desserts, and 3) the overall satisfaction with the manual was at the highest level in all three aspects (4.50), ranked from most to least including content, the highest level (4.55), manual design highest level (4.52), and manual usage, high level (4.44).