THE SATISFACTION WITH PUBLIC RELATIONS MEDIA ON HEALTH AND ETHNIC TOURISM ROUTES IN CHINESE-ENGLISH-THAI LANGUAGE FORMAT NONG YA PLONG DISTRICT PHETCHABURI

Abstract

This research article aims to study the satisfaction towards public relations media on health and ethnic tourism routes in Chinese-English-Thai language format Nong Ya Plong District by using a combination of quantitative and qualitative research methods. The data were collected by questionnaire and focus group of 4,741 foreign tourists who had been to Nong Ya Plong District during Jan -May. The data were analyzed by tarayaman of 369 people. The research tool consists of four parts: a questionnaire survey, Content validity of the developed test was verified by the item-objective congruency (IOC) index. The results of the research can be summarized as follows. 1. The results of creating a questionnaire on satisfaction with public relations media, video, health tourism routes and ethnicity. in Chinese-English-Thai format Nong Ya Plong District Phetchaburi Province It has an overall objective content compliance index (IOC) of 0.98. 2. The results of the study showed that foreign tourists' satisfaction with public relations, health, and ethnic tourism routes in Chinese-English-Thai language format Nong Ya Plong District, was at a high level of 4.04 It can be divided into three aspects as follows: (1)an appropriated form with high level (average =3.92 , standard deviation =0.80) (2) In terms of language, there is a substantial high level, the (average = 4.21 , standard deviation =0.85) (3) The results show that the method is strongly effective(average = 3.99 , standard deviation =0.70). Most of the samples were highly impressed with the video public relations media. because it can meet the needs of the target group It also helps to promote tourism as well.