FACTORS INFLUENCING POLICY EFFECTIVENESS AND ARRANGING INFORMATION FOR CONSTRUCTING COGNITION INTO COMMUNITY OF TRANG PROVINCE

Abstract

The objectives of this research were: 1) study perception of operations, information, 2) factors Influencing, and 3) effectiveness of policy and information operations to create awareness among the community in Trang Province. The mixed research methodology was used in the study. The data were collected from 400 samples in Trang Province questionnaire. by distributing questionnaires The statistics for analyzing the data were descriptive statistics and inferential statistics. The in-depth interviews from 18 key informants, Civil servants, local politicians, community leaders were analyzed by descriptive content. The results of the study found that:1. Perception of information operations of Trang Province consists of 5 measures as follows: 1) Security 2) Create growth on the quality of life on friendly environmentally 3) Development and empowerment of people 4) Opportunity creation Equality and social equality and 5) On balancing and developing public management systems. in which the state must have access to the people who receive the message And the substance must be clear, easy to understand and timely 2. Factors influencing the effectiveness of information policy and operations to create awareness. Overall is at a high level as: Receiver, Massage, Sender, Channel. The test results showed that: Receiver (X4) Channel (X3) Sender (X1) and Massage (X2) Influence on the effectiveness of information policy and operations. Effectiveness of policy and operations. At a statistical significance level of 0.01 3. Effectiveness of policy and Information operation to raise awareness of Trang community. at a high level Satisfaction, Developmentม Efficiency, Adaptiveness and Productivity