THE STUDY TRAVELLING ROUTES AND BUDDHIST ACTIVITIES FOR THE PROMOTION OF CULTURAL TOURISM OF THE PAGODA IN SOUTHERN THAILAND

Abstract

            The Objectives of this research article were 1) To study the models, activities, identity and cultural tourism of the Pagoda in Southern Thailand. 2) To study the Tourist behaviour and learning promotion and Communication and value of cultural tourism of the Pagoda in Southern Thailand. 3) To present the routes and tourism resource assessment in Buddhism throughout the way to promote culture tourism activities of the pagoda in the southern Thailand, this is the Mixed Method research i.c quantity and quality research. The content scope composed of cultural tourism routes i.e Chaiya Pagoda, Nakhon Si Thammarat Pagoda, Khean Bangkaew Pagoda, the Focus on the area of Pagoda’s Southern. The key performants i.c in the name of Monk for three, cultural tourism and history for two, tourism Manager for three, in the name of tourist for four and tourists for 300, totally 312 persons. The research found that: 1) Three tourists area have the model on history and architecture emphasized on original tradition and culture based on religion. 2) The tourism activities ; donation on special festival, cloths parade to cover the Pagoda, cultural identity, Chiya boxing, Manorah, Talung Shadow and Likepa, We can divide the routes into three routes i.e One day (without rest, Two days (with rest) and Two days and one night and 3) The presentation on routes and Buddhism activities and cultural tourism promotive activities in the Southern Thailand, the researcher has presented on tourism routes model calls “Source Dharma Model”