POTENTIAL OF NATURAL TOURISM RESOURCES OF THANGEAW SUB-DISTRICT, MUANG, NAKHON SI THAMMARAT PROVINCE.

Abstract

T

This research was a quantitative research. The purposes of it were 1) to assess the access potential of natural tourism resources of Thangew sub-district, Nakhon Si Thammarat province, 2) to assess the identity and value potential of natural tourism resources of Thangew sub-district, Nakhon Si Thammarat province and 3) to assess the learning potential of natural tourism resources of Thangew sub-district, Nakhon Si Thammarat province. The population of this research is residents living in 8 communities within Thangew sub-district. A multistage sampling was used to select a sample of population that is 300 households. The research instrument was a questionnaire that it has been revised the accuracy of the content by three experts. The reliability of questionnaire was tested by using Cronbach’s alpha technique. A coefficient alpha of all items was 0.826. Data analysis were performed using statistics techniques, including percentage, mean and standard deviation.

          The results of this research found that;

          The natural tourism resources of Thangew sub-district, Nakhon Si Thammarat province have the potential for development to tourism. The overall identity and value potentials of natural tourism resources were high level, including a unique identity of community and valuable to the way of people’s life in the community. While the overall learning potentials were moderate level, and the result of each item on learning potentials indicated that the high potential is the information of tourism research. At the same time, the overall access potentials were found at moderate level, and the result of each item on access potentials indicated that the high potential is accessible every season. The results of overall potentials of natural tourism resources can use to planning for tourism development in the community.