Guideline for The Community Product Development for Export of Artificial Flowers Community Business Group at Mae Tha Sub-Distrist, Mae Tha District, Lampang Province

Abstract

This research aims to study the problems and the capability of the community product of artificial flowers to find out guideline and format product development of artificial flowers community business group for export standards. It was a survey research and in-depth interview with the committee members, employees, and customers. The research method of this study was questionnaires, the participatory observation gathering with the in-depth interview.
The outcomes of the research revealed that the key important problems that entrepreneurs still gather in a small group for artificial flowers. Most of the products are made from mulberry paper and there are middle men coming to buy the products in the village. The group's products are focused on artificial flowers to decorate the wreaths and candles, unstable yields depend on customer orders, unclear concrete format of product development. The development method was split into 3 directions as 1) participating with community on having joint meetings i.e. monthly or quarterly, 2) specifying product standard and production control system for uniformity, 3) developing product models is required by customers and for export.