Online Communication that Affects Political Knowledge and Digital Political Participation

  • Chaiyod Jinarat
  • Thamanit Varaporn Faculty of Graduate School, The Eastern University of Management and Technology
  • Veerasak Jinarat Faculty of Graduate School, The Eastern University of Management and Technology
Keywords: Online media usage, political knowledge, digital political participation

Abstract

This research is aimed at the purpose of studying the level of online media usage, political knowledge and digital political participation as well as an analysis of online media factors that affect the development of the knowledge and political participation of the public. The information, collected from interviews of twenty experts who specialized in using online media and who participated in politics, had been created as a questionnaire to collect and store for information from the public sample group of three hundreds and seventy (370) people who had for the first time the election right in 2019. The descriptive statistics analysis, factor analysis and multiple regression analysis were used to answer questions based on research objectives. The research showed that the level of online media usage, political knowledge and digital political participation of people in the Lower North Eastern Region Two (2) were moderate and that there was a moderate to high level statistically significant relationship of .01. The findings regarding the development factors included per capita per month income, selected political parties in the year 2019, frequency of online media usage, joint problem solving by family members influenced by political knowledge on political agility, political motivation, political incentives and political news forecasted the correlation coefficient of 61.5 percent.

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Published
2020-04-26
Section
Research Articles