Applying the co-creation approach for museum exhibition design: The case study of creating an exhibition for the university’s cultural anthropology museum

Main Article Content

Nuntamon Kutalad

Abstract

In the twenty-first century, museums must be friendly to audiences. In terms of being friendly, it means that museum exhibitions must be cultural interpreters with a welcoming atmosphere. This is one of the characteristics of being a transformative museum. A transformative museum also means that it should be flexible, creative, and innovative. It should involve audience opinions from the design stage. Hence, a co-creation design approach, which involves users in the design process, is key. This paper presents an empirical analysis of the implementation process of the co-creation design approach to designing an exhibition as an experimental project. This project aimed to develop an exhibition that enhances understanding of cultural diversity within the cultural institute environment, utilising a co-creation design approach, and to explore the effectiveness of applying co-creation in the design process. This project set up a display and asked people to express their opinions by writing on the post-it notes based on the labels’ statements. Later, the opinions will be used to develop content for future exhibitions. The approach’s implementation reflects sound output despite its flaws. The results from this project helped expand the content details, though fewer ideas were received than expected. After three months of implementing the co-creation approach to the exhibition design, this project discovered that communication of the project and space are two crucial primary factors to consider when using this design approach.

Article Details

How to Cite
Kutalad, N. (2025). Applying the co-creation approach for museum exhibition design: The case study of creating an exhibition for the university’s cultural anthropology museum. Journal of Language and Culture, 44(1), 97–110. retrieved from https://so03.tci-thaijo.org/index.php/JLC/article/view/289146
Section
Research Articles

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