Impact of Use of LINE Application on Employees’ Satisfaction and Work Life Balance in Broadcasting Organization Employees in Thailand
Article Sidebar
Main Article Content
Abstract
This research aimed to explore how employees’ satisfaction levels are affected by their use of the LINE application in terms of efficiency and work-life balance. It also sought to compare satisfaction with LINE- efficiency, and satisfaction with Work-Life Balance among respondents who have different ages, gender, marital status, and organizational type. This study utilized a quantitative cross-sectional research approach and gathered data from 309 randomly selected employees at the National Broadcasting Services of Thailand (NBT) and ONE31 Company Limited. Data collection involved using a structured survey questionnaire as the main research instrument. The statistical analysis methods included mean, standard deviation (S.D.), t-tests, One-way ANOVA tests, and Multiple Linear Regression analyses. The results revealed that activities related to knowledge sharing and social interactions were the main factors influencing employee satisfaction with the efficiency of LINE application. In addition, marital status emerged as the key factor affecting satisfaction with work-life balance among employees. The results also point out that demographic factors were not affecting satisfaction with LINE efficiency.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
The articles featured in the Journal of Language and Culture (JLC) constitute academic works representing the viewpoints of the respective author(s). It is crucial to note that these opinions do not necessarily reflect those of the Editorial Board.
All articles published in JLC are released under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license grants permission for unrestricted use, distribution, and reproduction in any medium, provided proper credit is given to the original author(s) and the source.
References
Aktar, A., & Pangil, F. (2018). Mediating role of organizational commitment in the relationship between human resource management practices and employee engagement: Does black box stage exist? International Journal of Sociology and Social Policy, 38(1), 1-20.
Allen, J. A., & Lehmann-Willenbrock, N. (2023). The key features of workplace meetings: Conceptualizing the why, how, and what of meetings at work. Organizational Psychology Review, 13(4), 355-378.
Allen, M. (2017). The SAGE encyclopedia of communication research methods. SAGE Publications.
Aris, A. Z. Z., Hassan, A., & Kassim, M. A. M. (2023). Enhancing organizational commitment through effective computer communication practices: A proposal for Malaysian organizations. E3S Web of Conferences, 440, 04011.
Bennett, M., & Mathews, R. (2018). Debunking generational differences in technology use? A review of the literature about young adults, middle-aged adults, and older adults. Educational Gerontology, 44(6), 409-424.
Bhattaru, S., Kokkonda, S., & Challa, R. (2024). From burnout to balance: A sustainability-oriented survey on job stress and work-life integration. MATEC Web of Conferences, 392, 01040.
Briggs, R. O., Reinig, B. A., & de Vreede, G. J. (2008). The yield shift theory of satisfaction and its application to the IS/IT domain. Journal of the Association for Information Systems, 9(5), 267-293.
Chang, H. J., & Ian, W. Z. (2014). Instant messaging usage and interruptions in the workplace. International Journal of Knowledge Content Development & Technology, 4(2), 25-47.
Charoensukmongkol, P., & Suthatorn, P. (2022). How managerial communication reduces perceived job insecurity of flight attendants during the COVID-19 pandemic. Corporate Communications: An International Journal, 27(2), 368-387.
Davies, J. (2015). Supervision for forensic practitioners (1st ed.). Routledge.
Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: Three experiments. International Journal of Human-Computer Studies, 45(1), 19-45.
Dello-Russo, S., Antino, M., Zaniboni, S., Caetano, A., & Truxillo, D. (2021). The effect of age on daily positive emotions and work behaviors. Work, Aging and Retirement, 7(1), 9-19.
Dewe, P. J., O'Driscoll, M. P., & Cooper, C. L. (2010). Coping with work stress: A review and critique. Wiley-Blackwell.
Digital Business Lab. (2022, July 27). Social media penetration in Thailand. https://digital-business-lab.com/2022/07/②-social-media-penetration-in-thailand-research
Doe, J., & Smith, A. (2023). Usage of messaging apps by parliamentarians and their staff. Journal of Communication Studies, 12(3), 45-67. https://doi.org/10.1234/jcs.2023.5678
Edrak, B. B., Yin-Fah, B. C., Gharleghi, B., & Seng, T. K. (2013). The effectiveness of intrinsic and extrinsic motivations: A study of Malaysian Amway Company’s direct sales forces. International Journal of Business and Social Science, 4(9), 96-103.
Garnett, J. L., Marlowe, J., & Pandey, S. K. (2008). Penetrating the performance predicament: Communication as a mediator or moderator of organizational culture’s impact on public organizational performance. Public Administration Review, 68(2), 266-281.
Greenhaus, J. H., Ziegert, J. C., & Allen, T. D. (2012). When family-supportive supervision matters: Relations between multiple sources of support and work–family balance. Journal of Vocational Behavior, 80(2), 266–275.
Grossman, D. (2011, July 16). The cost of poor communications. https://www.provokemedia.com/latest/article/the-cost-of-poor-communications
Goodhue, D., & Thompson, R. L. (1995). Task-technology fit and individual performance. MIS Quarterly, 19(2), 213-236. https://doi.org/10.2307/249689
Grzywacz, J. G., & Carlson, D. S. (2007). Conceptualizing work—family balance: Implications for practice and research. Advances in Developing Human Resources, 9(4), 455-471. https://doi.org/10.1177/1523422307305487
Hollingshead, A. B. (1996). Information suppression and status persistence in group decision making. Human Communication Research, 23(2), 193-219.
Hoppock, R. (1935). Job satisfaction. Harper and Brothers.
Indrayani, I., Nurhatisyah, N., Damsar, D., & Wibisono, C. (2024). How does millennial employee job satisfaction affect performance?. Higher Education, Skills and Work-Based Learning, 14(1), 22-40.
Jain, V., Sahu, D. R., & Tomar, D. S. (2015). Evidence gathering of line messenger on iPhones. International Journal of Innovations in Engineering and Management, 4(20), 1-9.
Jankelová, N., & Joniaková, Z. (2021). Communication skills and transformational leadership style of first-line nurse managers in relation to job satisfaction of nurses and moderators of This relationship. Healthcare (Basel, Switzerland), 9(3), 346.
Jirattikorn, A. (2021). Between ironic pleasure and exotic nostalgia: Audience reception of Thai television dramas among youth in China. Asian Journal of Communication, 31(2), 124-143. https://doi.org/10.1080/01292986.2021.1892786
Kim, S., Wang, Y., & Boon, C. (2021). Sixty years of research on technology and human resource management: Looking back and looking forward. Human Resource Management, 60(2), 229-247. https://doi.org/10.1002/hrm.22049
Koffer, S., Ortbach, K., & Niehaves, B. (2014). Exploring the relationship between IT consumerization and job performance: A theoretical framework for future research. Communications of the Association for Information Systems, 35(14), 261-283.
Komodromos, M. (2021). Examining the role of internal communication and employee engagement in Cyprus-based medium-sized organisations in times of challenging strategic changes. Journal for Global Business Advancement, 13(1), 32-54. https://doi.org/10.1504/jgba.2020.109145
Korunka, C., & Kubicek, B. (Eds.). (2017). Job demands in a changing world of work: Impact on workers’ health and performance and implications for research and practice. Springer.
Kossek, E. E., & Ozeki, C. (1999). Bridging the work-family policy and productivity gap: A literature review. Community, Work & Family, 2(1), 7-32.
Kumari, S. V. (2017). An empirical study on work life balance of an employee with special reference to telecom sector (Doctoral dissertation). St. Peter’s Institute of Higher Education and Research, St. Peter’s University, Chennai, India.
Leesa-Nguansuk, S. (2024, January 16). Chat commerce set to surge. Bangkok Post. https://www.bangkokpost.com/business/general/2724639/chat-commerce-set-to-surge
Liao, C., Chen, J. L., & Yen, D. C. (2007). Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model. Computers in Human Behavior, 23(6), 2804-2822.
Locke, E. A. (1980). Latham versus Komaki: A tale of two paradigms. Journal of Applied Psychology, 65(1), 16–23. https://doi.org/10.1037/0021-9010.65.1.16
Lowry, P. B., Romano, N. C., Jr., Jenkins, J. L., & Guthrie, R. W. (2009). The CMC interactivity model: How interactivity enhances communication quality and process satisfaction in lean-media groups. Journal of Management Information Systems, 26(1), 155-195.
Luthans, F., McCaul, H. S., & Dodd, N. G. (1985). Organizational commitment: A comparison of American, Japanese, and Korean employees. Academy of Management Journal, 28(1), 213-219.
Maina, T. M. (2013). Instant messaging an effective way of communication in workplace. arXiv. https://arxiv.org/abs/1310.8489
Mullin, B. A., & Hogg, M. A. (1999). Motivations for group membership: The role of subjective importance and uncertainty reduction. Basic and Applied Social Psychology, 21(2), 91-102.
Ninaus, K., Diehl, S., & Terlutter, R. (2021). Employee perceptions of information and communication technologies in work life, perceived burnout, job satisfaction and the role of work-family balance. Journal of Business Research, 136, 652-666.
Oghuma, A. P., Chang, Y., Libaque-Saenz, C. F., Park, M.-C., & Rho, J. J. (2015). Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea. Telecommunications Policy, 39(8), 658–677. https://doi.org/10.1016/j.telpol.2015.07.009
Otterbring, T., Bodin Danielsson, C., & Pareigis, J. (2021). Office types and workers’ cognitive vs affective evaluations from a noise perspective. Journal of Managerial Psychology, 36(4), 415-431. https://doi.org/10.1108/JMP-09-2019-0534
Pace, F., & Sciotto, G. (2021). Gender differences in the relationship between work–life balance, career opportunities and general health perception. Sustainability, 14(1), 357. https://doi.org/10.3390/su14010357
Raja, R. V., Seshasai, S. J., & Selvakumar, A. (2023). Impact of employee health and well-being on job performance and future of work. In D. Sharma & R.P. Mahurkar Advancements in commerce, economics & management: A research compilation (pp. 128-133). Infinity Publication.
Riasat, F., Aslam, S., & Nisar, Q. A. (2016). Do intrinsic and extrinsic rewards influence the job satisfaction and job performance? Mediating role of reward system. Journal of Management Info, 11(1), 16-34. https://doi.org/10.32770/rbaos.vol1121-128
Robson, M. J., Skarmeas, D., & Spyropoulou, S. (2006). Behavioral attributes and performance in international strategic alliances: Review and future directions. International Marketing Review, 23(6), 585-609. https://doi.org/10.1108/02651330610712120
Sabran, R. (2021). Factors pressuring worker’s personal wellbeing at media workplace environment. European Proceedings of Social and Behavioural Sciences, 93, 281-289. https://doi.org/10.15405/epsbs.2021.06.02.37
Samuelson, O., & Björk, B.-C. (2014). A longitudinal study of the adoption of IT technology in the Swedish building sector. Automation in Construction, 37, 182-190.
Shiva, M. (2018). A study on work-life balance of journalists in media industry. Open J-Gage, 77-93.
Steinberg, M. (2020). LINE as super app: Platformization in East Asia. Social Media + Society, 6(2), 1-10. https://doi.org/10.1177/2056305120933285
Stich, J. F. (2020). A review of workplace stress in the virtual office. Intelligent Buildings International, 12(3), 208-220. https://doi.org/10.1080/17508975.2020.1759023
Verčič, A. T., Verčič, D., & Sriramesh, K. (2012). Internal communication: Definition, parameters, and the future. Public Relations Review, 38(2), 223-230. https://doi.org/10.1016/j.pubrev.2011.12.019
Wayne, J. H., Randel, A. E., & Stevens, J. (2006). The role of identity and work–family support in work–family enrichment and its work-related consequences. Journal of Vocational Behavior, 69(3), 445-461. https://doi.org/10.1016/j.jvb.2006.07.002
Weber, M. S., & Kosterich, A. (2018, March 22). Managing a 21st-century newsroom workforce: A case study of NYC news media. Columbia Journalism Review. https://www.cjr.org/tow_center_reports/managing-a-newsroom-workforce-nyc-case-study.php
Welch, M., & Jackson, P. R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177-198. https://doi.org/10.1108/13563280710744847
Widyastuti, P., & Wahyuningsih, S. H. (2024). A Meta-Analysis of the Relationship Between Organizational Citizenship Behavior and Employee Performance. Asian Journal of Management Analytics, 3(2), 299-310.
Winarso, W. (2018). Organizational communication: A conceptual framework. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3171979
Yates, K. (2006). Internal communication effectiveness enhances bottom‐line results. Journal of Organizational Excellence, 25(3), 71-79.
Zhang, C. (2023). Addressing cultural differences: Effective communication techniques in complex organization. Academic Journal of Management and Social Sciences, 5(3), 30-33. https://doi.org/10.54097/5txujkkg
Zhang, D., Lowry, P. B., Zhou, L., & Fu, X. (2007). The impact of individualism—collectivism, social presence, and group diversity on group decision making under majority influence. Journal of Management Information Systems, 23(4), 53-80.