Group communication of Thai and foreign organizations in Thailand
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Abstract
This research aims to study the status, patterns, problems and effec tiveness of group communication among Thai and foreign organizations in Thailand, including the roles and usage of media and technology. Survey questionnaires were collected from 550 samples and in-depth interviews conducted with 60 samples. The results reveal that foreign organizations engage in a greater variety of group communication ac tivities for more purposes and at different communication levels more frequently. While foreign organizations, especially multinational corporations use collaborative technology tools to strengthen intergroup communication more than Thai organizations, both Thai and foreign organizations communicate through face-to-face meetings the most. The factor regarded as having the greatest effect on group communication was “organizations’ policy”. Group Communication problems included intragroup communication, attitude and motivation, and group formation problems. Most of the samples perceived their organization’s support for teamwork and group communication as being at a “rather high” level, how ever, most attended group meetings only “a few times” or “occasionally”. From the in-depth interviews, nine major guidelines for effective group communic ation are proposed.
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