ประสิทธิภาพการดำเนินงานของอุตสาหกรรมการบินในประเทศไทย: มุมมองจากผู้บริหาร

Nisara Paethrangsi; Chadaporn  Jaktong; Saowarodchanee  Saokleaw; Paphapat  Vongprakong

doi:10.60027/iarj.2024.281712

Authors

Nisara Paethrangsi Department of Tourism and Hospitality, Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi, Thailand https://orcid.org/0000-0003-1145-8212
Chadaporn Jaktong Department of Tourism and Hospitality, Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi, Thailand https://orcid.org/0009-0007-8395-2187
Saowarodchanee Saokleaw Suan Sunandha Rajabhat University, Thailand https://orcid.org/0009-0000-0880-6664
Paphapat Vongprakong Faculty of Service Industry, Kasetsart University, Kamphaeng Saen Campus, Thailand https://orcid.org/0009-0008-2509-920X

DOI:

https://doi.org/10.60027/iarj.2024.281712

Keywords:

Operating Efficienc;, Ground Operations; , Crew Management; , Maintenance; , Regulatory Compliance; , Airlines in Thailand

Abstract

Background and Aims: Strategies for airlines to enhance operational efficiency in resource management to maximize benefits, including the use of technology to reduce operating time and improve customer service processes, personnel management, and aircraft utilization, contribute to the improvement of internal efficiency. Furthermore, airlines are required to adhere to stringent aviation laws to prevent safety and legal issues. This study seeks to examine the operational strategies of airlines in Thailand.

Methodology: This research was conducted through in-depth interviews with senior executives from airlines and allied aviation sectors. The acquired data were evaluated both contextually and comparatively to explain the functions of various operational strategies, including ground operations, crew management, maintenance, and regulatory compliance.

Results: The findings indicate that efficient operational strategies significantly enhance the operational efficiency and competitiveness of airlines in Thailand. Efficient ground service management enhances customer satisfaction and minimizes wait times. Effective management of training and rest periods for crew members enhances operational preparedness and safety. Preventive maintenance and the implementation of new technology mitigate operational hazards and minimize flight cancellations. Adhering according to the laws and regulations of the Civil Aviation Authority of Thailand enhances safety and fosters passenger confidence. Executives highlighted difficulties in executing strategies, including a lack of competent workers and the need to adapt to technological and regulatory changes.

Conclusion: These findings Critical tactics from the executives' viewpoint indicate that prompt, timely ground services and the professionalism of crew members influence client happiness. Utilizing technology in maintenance mitigates risks and decreases flight cancellations. Adherence to regulations influences passenger safety and trust. The study's conclusions can serve as a roadmap for airlines in Thailand looking to boost productivity, foster expansion, and become more competitive on the international scene.

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