การจัดการตลาดลูกค้าในรูปแบบดิจิทัลโซเชียลมีเดีย

Sukanya  Noimor; Songkran  Kaencherdchoo; Chatpatsorn  Siripoonsombat; Chanikan  Panomupatam

doi:10.60027/iarj.2025.281022

Authors

Sukanya Noimor Kasem Bundit University, Bangkok, Thailand https://orcid.org/0009-0009-6530-4017
Songkran Kaencherdchoo Kasem Bundit University, Bangkok, Thailand https://orcid.org/0009-0003-7431-6227
Chatpatsorn Siripoonsombat Kasem Bundit University, Bangkok, Thailand https://orcid.org/0009-0000-8856-0632
Chanikan Panomupatam Kasem Bundit University, Bangkok, Thailand https://orcid.org/0009-0006-4950-2257

DOI:

https://doi.org/10.60027/iarj.2025.281022

Keywords:

Marketing, Social Media, Brand

Abstract

Background and Aims: In the modern business environment, increased interconnectedness has led to sustainability issues. Developing a marketing strategy, Branding is essential for entrepreneurs to reach consumers by entering social media marketing. Modern marketing management is emerging as important by creating a brand identity to create customer attraction for sustainability, leading the organization to the success of the business for sustainability. This study aimed to study the management of customer marketing in the form of digital social media.

Methodology: Understanding the market in the form of social media and managing marketing for brand sustainability to create Consumer awareness leads to the application of sustainable business behaviors.

Results: The use of social media principles in organizations that have successfully integrated brand resilience makes marketing management strategies an important factor in the application of brand strategies.

Conclusion: Finally, organizations that use social media principles to strengthen brand resilience improve marketing management, which is critical for the successful implementation of brand strategies. This emphasizes the importance of marketing in maintaining and improving brand strength in a dynamic environment.

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