Communication Strategy Used by the Football Commentators in thePrincessCup, Rasi Salai District, Sisaket Province

Abstract

Background and Aims: Football commentators use communication strategies to keep viewers interested, making the game more exciting and accessible. These strategies help to convey the match's emotion, pace, and context, which improves the overall viewing experience. Thus, the research aimed to study the communication strategy used by football commentators in the Princess Cup, Rasi Salai District, Sisaket province, and investigate the attitude of football fans towards the commentators.

Methodology: This qualitative research sample group was five football commentators and 100 football fans, selected using purposive sampling. The research tool was an in-depth interview. The researcher interviewed the sample group to collect data.

Results: Football commentators used various communication strategies to describe the game, including strategies involving sensitive rhetoric tailored to the interlocutor, message creation strategies, conformity strategies, and strategies for social politeness. Moreover, the results revealed the fans' attitudes toward the football commentators, showing their affection for the Princess Cup in Rasi Salai District, Srisaket Province, due to their pride in their hometown team. In addition, they enjoyed the game because of the live commentary on the field and gained valuable information through the commentators' communication strategies.

Conclusion: The use of communication strategies by the football commentators in the Princess Cup, Rasi Salai District, Srisaket Province, built enjoyment among the fans and pride in the football players, as well as their hometown team. Most fans would like to see the development of a new generation of commentators, particularly local commentators, who can adopt these communication strategies for dubbing in the following years to maintain this tournament and establish it as the identity of Rasi Salai District, Srisaket Province.