The Management of Hong Hiang Inherits Lanna Wisdom in Chiang Mai, Thailand

Zhengqin Pang; Peerapong  Sensai

doi:10.60027/iarj.2025.280247

Authors

Zhengqin Pang College of Music, Mahasarakham University, Thailand https://orcid.org/0009-0004-7692-7651
Peerapong Sensai College of Music, Mahasarakham University, Thailand https://orcid.org/0009-0004-3451-7486

DOI:

https://doi.org/10.60027/iarj.2025.280247

Keywords:

Lanna Wisdom, Hoeng Hian, Management, Curriculum Development, Cultural Transmission

Abstract

Background and Aims: Hong Hiang Inherits Lanna Wisdom in Chiang Mai is a private educational institution established in 1997 to preserve Lanna's wisdom and cultural knowledge. The objective of this study is to investigate the development and management principles of the Lanna Wisdom School in Chiang Mai, Thailand.

Methodology: This qualitative research involved collecting data from documents and conducting interviews with 12 participants, including 1 administrator, 1 teacher, 5 students, and 5 parents. Interviews were used as the primary data collection tool, and data were analyzed using descriptive analysis to provide a clear overview of the school's management and development.

Results: Hong Hiang Inherits Lanna Wisdom is a well-maintained school that offers a diverse curriculum covering various Lanna cultural subjects. Based on the 4P theory, the school's management principles focus on curriculum development, tuition fees, facility management, and promotion, ensuring it meets community needs and attracts students through effective word-of-mouth and social media efforts.

Conclusion: Hong Hiang Inherits Lanna Wisdom's management effectively addresses community needs through curriculum development, tuition fees, facility management, and diverse promotion, utilizing the 4P theory. Recommendations include curriculum development, fee adjustments, facility improvements, and further socio-economic studies.

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