Service Quality of Buriram Area Excise Office, Namgrong Branch, Nangrong District, Buriram Province

Abstract

Background and Aims: The Buriram Area Excise Office has duties and responsibilities for collecting taxes and taking action to prevent suppressing and arresting offenders of excise laws. The office also emphasizes strategic issues in developing integrated services according to international standards and creating stability in integrated tax collection, Projects are regularly organized to develop the potential of personnel to provide effective services to the people, meeting the needs of service recipients and creating maximum satisfaction for the people. Thus, the objectives of this research were 1) to examine the level of opinions concerning the service quality of Buriram Area Excise Office, Nangrong Branch, Nangrong District, Buriram Province; and 2) to study opinions and suggestions from the service users towards Buriram Area Excise Office, Nangrong Branch, Nangrong District, Buriram Province.

Methodology: The sample included those receiving services at the Buriram Area Excise Office, Nangrong Branch, Nangrong District, Buriram Province. Since it was an infinite population, Cochran's formula was used to calculate the sample size. The confidence level was set at 95% with an allowable error of 5%, and the proportion of the randomized population was 0.5. According to this formula, therefore, the sample size was 384 people. However, to minimize error, the data were collected from 400 samples. The instrument used to collect the data was a questionnaire, and the collected data were analyzed using percentage, mean, and standard deviation (S.D.).

Results: The findings revealed that the opinions towards the quality of the service provided by Buriram Area Excise Office, Nangrong Branch, Nangrong District, Buriram Province, overall, were at a high level. When considering each aspect, it was found that every aspect was also at a high level. The aspect with the highest level was the tangibility aspect, followed by the reliability aspect, assurance aspect, responsiveness aspect, and empathy aspect, respectively. As for other opinions and suggestions, it was found that the opinions that received the highest numbers were that there should be a notification of license renewal for selling liquor, tobacco, and playing cards via letter or SMS, followed by that the suppression officials should notify the shop owners before inspection, respectively.

Conclusion: Quality of service of the Buriram Area Excise Office, Nangrong Branch, Nangrong District, Buriram Province It received an overall positive perception, with each aspect including tangible reliability Confidence, responsiveness, and empathy. has been consistently ranked at a high level. In addition, important suggestions for improvement include notification of license renewal via letter or SMS and notifying store owners in advance of inspections. Emphasis is placed on the opinions of the respondents.