Readiness According to SHA Standards of Stakeholder of Temple Tourist attraction in Phra Nakhon Si Ayutthaya Province

Abstract

The objectives of this research were 1) to study the level of readiness according to SHA standards 2) to compare the level of readiness according to SHA standards classified by personal factors 3) to study the level of knowledge and understanding of SHA standards and 4) to study the relationship between knowledge and understanding of SHA standards and the readiness of temple stakeholders in Phra Nakhon Si Ayutthaya Province. The sample group was consisted of 160 entrepreneurs in the temple area in Phra Nakhon Si Ayutthaya Province. The data was collected by questionnaire and analyzed by statistical software. Statistics used in data analysis include percentage, mean, standard deviation, t-test, One-Way ANOVA and Pearson's Product Moment Correlation Coefficient. Statistical significance was set at the 0.05 level.

The research results found that the Stakeholder of Temple Tourist attraction had knowledge and understanding about SHA standards at high level. Readiness according to SHA standards is at the highest level. The hypothesis testing found that stakeholders with difference in genders, ages, types of businesses, and periods of operation had not difference in their readiness according to the SHA standards. While the knowledge and understanding of SHA standards was not related to their readiness according to SHA standards.