The Creation of Gastronomy Tourism Route in Bang Kruai District, Nonthaburi Province.

Abstract

This research aims to 1) study general condition and context of Gastronomy Tourism attractions in Bang Kruai District, Nonthaburi Province and 2) create the Gastronomy Tourism Route in Bang Kruai District, Nonthaburi Province. The sample used in this study comprises 25 people who are stakeholders in creating Gastronomy Tourism routes of Bang Kruai District Nonthaburi Province from government sector, private sector, tourist, and local people. The sample was selected Non-random by purposive sampling and the tool for collecting data is an interview. The researcher analyzed qualitative data by content analysis and description.

          The research findings indicate that Bang Kruai District, Nonthaburi Province, features a lowland landscape with numerous canals, which has led to the distinctiveness of waterborne transportation in the area. Despite occasional flooding issues, the transformation from agricultural land to residential and industrial zones has increased the number of restaurants. The local cuisine of the district is characterized by the use of coconut milk and predominantly sweet flavors. Although the popularity of traditional local food has declined, food tourism has gained increasing interest, particularly from tourists drawn to local cuisine and reviews from influencers. As a result, Bang Kruai has become a well-known food tourism destination. The researcher developed four food tourism routes for Bang Kruai District, Nonthaburi Province, namely: Route 1 – "Tasting the Past by the Canal," Route 2 – "Retro Chic: A Click of Happiness by the Canal," Route 3 – "Hot Pot, Fresh Vegetables, and Delicious Rice Porridge," and Route 4 – "Following the Culinary Legends: From Crispy Pork Rice to Bear-themed Cafes." Each route encompasses three food tourism categories: 1) Food tours or routes, 2) Street food tourism, and 3) Local food tourism.