The Public Opinion on Tourist Attractions Management at Wat Yai Sawang Arom Floating Market in the area of Om Kret Subdistrict Administrative Organization, Pak Kret District, Nonthaburi Province

Abstract

This research aims to study people's opinions on the management of floating market tourism and also to compare people's opinions on the management of floating market tourism classified into personal factor. This research was quantitative research. The instrument consistency index (IOC) was 0.91 and the reliability value by Cronbach's alpha coefficient was 0.862. The sampling was consisted of 335 people who live in Om Kret Subdistrict, Pak Kret District, Nonthaburi Province by using the questionnaire as the tool to collect the data by finding frequency, percentages, mean, and standard deviation for describing and testing hypotheses by T-test, F-test and One way ANOVA.

           The result showed that people’s opinions on the management of floating market tourism was overall in high level and Specifically, the highest satisfaction was in the area of tourism services, followed by marketing, development planning, management, and the creation of new attractions. The opinion compared into personal factor found that differences in age and occupation were significantly associated with varying opinions, while gender, education, and income showed no significant differences. These findings suggest that local administrative organizations should consider age and occupation-specific tourism service development strategies to enhance community participation and satisfaction in floating market management.