Factors Affecting Happiness at Work of Generation Y Employees in Bangkok

Abstract

The objectives of this research were to 1) study the motivation factors that affect the happiness of generation Y employees in Bangkok 2) study the supporting factors that affect the happiness of generation Y employees in Bangkok. An online questionnaire was used as a research tool in collecting the data. Three hundred and ninety-nine generation-Y consumers were randomly selected as a sample in this research. Statistics used in data analysis include frequency, percentage, mean, standard deviation and multiple regression analysis.

The results of the research showed that 1) motivating factors do not affect the job happiness of generation Y employees in Bangkok. 2) Job security, working status, occupation status, policy and administration, labor wages, and method of governance affect the happiness of Generation Y employees in Bangkok. It can be expressed as an equation

Y_(happiness) = -0.463 + 0.271X_{(job security)} +0.202 X_{(working status)} + 0.138X_{(occupation status)} + 0.117X_{(policy and administration)} + 0.112X_{(labor wages)} + 0.117X_{(method of governance)}