Guidelines for Designing Souvenirs from Silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province

Abstract

This research aims to 1) study the demand for souvenirs made from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province, 2) assess the satisfaction with the design of souvenirs made from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province, and 3) study for designing souvenirs from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province. Mixed research methods are used in this study. Interviews and small group discussions are used for qualitative research. The samples are 60 representatives of the weaving community enterprise of Nong Bo Subdistrict, representatives of souvenir shop, representatives of tourists, and representatives of product design experts. Questionnaires are used to collect data for quantitative research. The samples are 400 representatives of the weaving community enterprise of Nong Bo Subdistrict, representatives of souvenir shop, representatives of tourists, and representatives of product design experts. Data are analyzed using frequency distribution, percentage, mean, and standard deviation.

The research results found that 1) the demand for souvenirs made from silk of Ban Nong Bo were phone cases, phone strap, shoes, phone bags, and phone holders. 2) For the satisfaction assessment of the design of souvenirs made from silk, it was found that overall satisfaction was at a moderate level ( =3.32, SD=0.66) Considering each aspect, it was found that the production process represented ( =3.55, SD=0.64) and the transportation represented ( =3.54, SD=0.77) The convenience of use represented ( =3.45, SD=0.65) and the beauty represented ( =3.41, SD=0.66)  The safety represented ( =3.36, SD=0.77) and the price represented ( =3.24, SD=0.67) The maintenance and repair represented ( =3.22, SD=0.59) and the durability represented ( =3.20, SD=0.60) The material represented ( =3.19, SD=0.65) and the function represented ( =3.13, SD=0.67) 3) study for designing souvenirs made from silk included production process, transportation, convenience of use, beauty, safety, and reasonable price.