Behaviors and Perspectives of Thai Tourists on a Zipline Eco-Adventure Tourism Venture in Phuket Province

Abstract

The purposes of this research were to study as follows: (1) Zipline Eco-Adventure tourism behavior 2) Thai tourist perspectives on a Zipline Eco-Adventure tourism venture 3) the relationship between personal status and behaviors of Thai tourists on Zipline Eco-Adventure in Phuket and 4) Relationship between personal status and perspectives of Thai tourists on Zipline Eco-Adventure in Phuket. The sample consisted of 384 people using random sampling. The questionnaire was used as a tool for data collection. The used statistics for data analysis were frequency, percentage, mean, standard deviation, Chi-Square, t-test, and one-way ANOVA.

The research results were as follows: 1) Thai tourist behaviors on Zipline Eco-Adventure tourism in Phuket, most of them participated in activity about 1-2 times, used internet media, traveled with family/ friends, travel duration about 1-2 days with a budget of 1,001-2,000 baht, and traveled by private car. Furthermore, they had an opinion that the activities should be focused on pleasure and relaxation. 2) Thai tourist perspectives on a Zipline Eco-Adventure tourism venture were at a high level, in descending order such as motivation, perception, and expectation before participation in Zipline Eco-Adventure tourism, respectively. The results of the hypothesis testing found that (1) The personal status of Thai tourists was related to behaviors on Zipline Eco-Adventure tourism in Phuket with statistical significance at the level of .05 in every aspect, and (2) Thai tourists with different personal status of gender and education level had different perspectives on zipline Eco-Adventure tourism in Phuket with statistical significance at the level of .05.