Community based Participatory Action in undertaking Pattern of Herbal Group in Agriproduct Processing: A Case Study of Green Herb Balm Community Enterprise in Tambon Nong Phueng, Tambon Yang Noeng, Tambon Saraphi Saraphi District, Chiang Mai Province

Abstract

This study was targeted to survey a local community context from past and problem issues before operation in community enterprise.The entrepreneurship's ability development in agricultural managing and the Value added in agriculture processing are targeted to community enterprise in herbal group Moo 7 Baan-Yangneung Yangneung district Sarapi Chiang Mai province.

From the result of the study, primary surveying by specific random sampling with 4P’s market tool to 155 balm consumers, liquid balm is a good alternative choice and its size should be small and in a bottle. The best fragrance is mint. The entrepreneurship's ability development in agricultural management is conducted by organizing a hub as a knowledge center of herbal product processing for tourism purposes in Sarapi district. The Value added in agriculture processing of the community has been applied by 4P’s market tool product, a new formula of liquid balm for sale. Price 35 bath per 50cc. Place 2 channel which is a direct way (person to person) and indirect way. Promotion customers appealing to the target group are teenagers and working person. Output is a value-added standard product in Sa-led-pang-pond Balm. It also is one of the representatives of a district to show local wisdom to further pricing in the provincial level as an OTOP product in the future.