Fast Food Consumer Behavior in Nonthaburi Province

Abstract

The objectives of this study were 1) to study the behavior of fast food consumer in Nonthaburi Province. 2) to compare the fast food consumer behavior between the personal status classify by age, education, marital status, occupation and income per month and the behavior of fast food consumer in Nonthaburi Province. The 400 respondents were samples. The data was analyzed by using frequency and the percentage. The hypothesis testing was analyzed by using Chi – square for comparing the personal status of their fast food consumer behavior in Nonthaburi province. The results showed that : The most of consumer choose KFC for 1-3 times per month that cause of their personal favorite. The fast food goods were pizza restuarant which have dinner with their friend, it spent about 201-300 Baht per time at Central department store. Hypothesis testing showed that their personal status categorized by age, education, marital status, occupation and income per month, found were significant relation at 95 percent statistical confidence.