COVID-19 Informative Communication Behaviors in Seekaew Sub-District, Meang Roi-et District, Roi-et Province, Thailand
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Abstract
The purpose of this research was to study the communication behaviors of Village Health Volunteers (VHVs) and residents in Seekeaw Sub-district, Mueang Roi Et District, Roi Et Province. This research used a mixed-method approach. A qualitative study was conducted from 44 VHVs using in-depth interview, along with a quantitative research which studied from 346 household representative. The research tool was a questionnaire. The research tool was qualitied by 3 experts. The value of content validity was 0.98 and the Cronbach's alpha coefficient was 0.75. The results of the qualitative research revealed that the VHVs had communication behavior on disseminating COVID-19 information from online media, especially www.google.com and the “MorPromt” mobile application. They also used offline media, including personal communication with Public Health Officers together with other media such as brochures, vinyl banners, community loudspeakers, and being role models in vaccinated experiences. The quantitative research found that the highest media exposure behavior of citizens was the offline media which 97.69% was the personal media, online media which 58.09% was mobile application, and the information utility behavior for self-preventing according to the D-M-H-T-T-A guidelines which 97.98% was physical distancing and wearing masks and the least one was 50.58% of ATK testing and Swab.
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