The Development Patterns and Activities of Tourism Guidance in Ban Pa-ao Village, Amphoe mueang, Ubon Ratchathani Province: Kankou Machizukuri Approach

Abstract

The purpose of this research is to study demographic characteristics and behaviors, as well as exploring patterns and activities of tourists of tourists visiting Pa-ao community, Amphoe Mueang, Ubon Ratchathani Province. This research applied the concept “Kankou Machizukuri” while also recruiting research samplings from 385 Thai Tourists. Resear chtools included 385 set of questionnaires. The quantitative method for analyzing the data including frequency rate, percentage rate, Average Mean, and Standard Deviation. Research’ Hypothesis was tested by Chi-Square statistical analysis. Such quantitative findings suggested that findings were: age, educational background, occupation, average income, and marital status were significantly related totourists’ behaviors in Ban Pa-ao Communityat the rate of 0.05. Tourists expected to explore and learn culture and traditional wisdom exhibiting in the local museums. Such activities allowed the tourists to rent the local costumes for taking souvenired picture. They participated in handmade-craft workshop while also listening traditional knowledge from multidisciplinary subjects. Local tourist guides had experience as introducing tourists to purchase local souvenirs. Tourists listened to some lecture-classes while also read series of books related to traditions and local culture visiting Pa-ao Community