Dynamic Unique Model for Local Identities: A Case Study of Khong Ri Huai Krot Sub-district Sankhaburi District Chai Nat Province

Abstract

This research aimed to study the principles, theories and literature related to creation of instruments to obtain the knowledge for modelling the in-depth local identification process.  The target group included a group of production and extension of Ban Khong Ri community products, Huai Krot Sub-district, Sankhaburi District, Chai Nat Province.  Research instruments consisted of 1. A community product survey form, 2. An observation form for model academics, 3. An interview form for community product manufacturers and the leaders - village philosophers which was a tryout version of semi-structured in-depth interview form to simulate the situation of the using of the prototype tools.  The results of this prototype tools were analyzed and developed as a model of in-depth local identification process model. The prototype tool was reviewed by experts and the questions were selected with an IOC value greater than 0.7 and the reliability tested by Cronbach's alpha coefficient was .86.  The author improved and developed an instrument using to resolve the research’s problems and to respond to the research’s objectives. The results of this research revealed that this research obtained the active process model for in-depth local identification named Dynamic Unique Model (DU Model) comprised of 1) Semi-structured in-depth interview form and 2) Synthesized model with 12-month, 3-season variables form which were tryout with a case study. The keywords concept synthesis result of the the semi-structured in-depth interview form in five dimensions were linked to formulate the initial identities of Ban Khong Ri community including rice, palmyra and fermented fish. The three identities were synthesized with the 12-month, 3-season variables and found that the movements were consistent with the dynamic community lifestyle. Asian palmyra fruit rice noodle making activity was revealed during a special occasion which those three identities perfectly converged. The unique details can be identified to confirm that those identities were local identities of Ban Khong Ri Village. The final process was the promotion of those in-depth local identities using cross-disciplinary integration, and the result found that Ban Khong Ri Village obtained the new 32 color structures to use as color structures identity of community product that accorded with the seasons of Thailand and special occasions in the future.