Tourism Cluster in Thailand

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Bundit Chaivichayachat


The objective of this research was to evaluate the format of provincial cluster expansion of Thai tourism sector using the statistic of local spatial distribution including Moran’s I scatter diagram (Moran’s I Scatter-plot) and Moran’s I index (Local Moran’s I index: LISA) analyzed the secondary data during 2010 to 2019. The results showed that there are a few clusters of Thai tourism expansion can be recognized during the decade. The main tourism hotspots were Bangkok, and Ayutthaya. The provinces that should be promoted the tourism clusters were Ubonratchatani, Trad, Mokdahan, Chaingrai, and Burirum. Lastly,                    the provinces that can be developed to be the further tourism hotspot were Chonburi, Phuket, Nakornratchasima, Chaingmai, Ayudhya, Kanchanaburi, Petburi, Samutprakarn, Phangnga, Krabi, Nongkai, and Bungkan. The results of this research can be implemented to establish the tourism clusters which based on the tourist’s behavior for enhancing the balance and sustainable of tourism sector in Thailand


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