The guideline to Promote Thailand’s Tourism Marketing for Indian Tourists after the Covid-19 crisis

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usanee - watcharaphaisankul


The objectives of this research were to study the surrounded factors of Thailand's tourism industry for Indian tourists, and propose the suitable guidelines to promote the marketing of Thailand’s tourism for Indian tourists after the Covid-19 crisis. This research was qualitative research. The data was  collected using semi-structured interview. The 15 informants were selected using purposive sampling method and snowball sampling. The data was verified using triangulation. The results found that Indian tourists were the high potential tourists and like oversea traveling for recreation or wedding ceremony, and Thailand was chosen as a destination because of the prosperous tourist resources. There are various tourisms in each region of Thailand driving to a large amount of income, but the highest number of Covid-19 cases in India causing the strict regulations and long session for travelling as well as the neighbor countries in Asia was an important competitor attracted the market share of India tourists were the obstacles. This research proposed the additional guidelines to promote the marketing of Thailand’s tourism for Indian tourists after the Covid-19 crisis from marketing mix 7P’s such as the potential; building up of a suitable community-based tourism for Indian tourist’s travelling behavior, prospect; opportunity creation to attract new group of Indian tourist and urge the primary Indian tourist group to travel to Thailand through the campaign new perspective of Thailand tourism after the COVID-19 crisis, and path safe; building up the trust for tourists especially the safety of travelling in Thailand.


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