The One Tambon One Product business management approach based on The Buddhist way towards sustainable development
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Published:
Apr 9, 2021
Keywords:
Business Management Approach The One Tambon One Product Business the Buddhist Way Sustainable Development Business Management Approach ; The One Tambon One ProductT ; the Buddhist Way Structural Equation Model ; Sustainable Development
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Abstract
The purpose of this research was to develop the structural equation model showing the elements of business management’s direction for the One Tambon One Product (OTOP) by applying the Buddhist way towards the sustainable development. The research instruments were consisted of qualitative and quantitative research with structured interviewed questions and five rating scale questionnaires as distributed to 600 executives. The statistics using in the data analysis were mean, standard deviation and analyzing structural equation models. The results showed that the OTOP business management approach as following the Buddhist way towards the sustainable development were consisted of five factors including: marketing factor, production factor, general management factor, cooperation with the community factor and finance and accounting factor. At the conclusion of the analysis of the developed structural equation model found that it passed the evaluation criteria. (CMIN-p = .055, CMIN / DF = 1.095, GFI = .943 and RMSEA = .013) with Marketing factor having the most direct influence on Production factor. The research’ contributions as indicating the five important factors and indicators can be applied to all business sectors, especially the principles which aimed to business success, care taking the under commanded staffs, and the Buddhist administration focusing on the coexistence for balancing the business and the way of community life that lead to sustainable development
Article Details
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บทความวิจัย (Research article)
References
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Pansuwan, A. (2017). lak phutthabūranākān khrư̄angmư̄ khrō̜ng čhai khon khō̜ng phūbō̜rihān yuk mai. [Integrating Buddhist Principles into The Minds of New Age Executives] Journal of MCU Social Science Review. 6 (4), 100-111.
Paphakalo, P. (2016). thamma ʻārom dī sœ̄msāng sāmakkhī nai ʻongkō̜n nai khrōngkān čhat ʻoprom bukkhalākō̜n tām phǣn phatthanā phū tai bangkhapbanchā pračham pīngoppramān sō̜ngphanhārō̜ihāsipkāo rō̜p thī 2. [A good temper Dharma supported strength a unity worker in organization]. Retrieved June 2017, From http://pvlopcr.dld.go.th/th/files/IDP/2559%202/Content3333.pdf
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Phunphon, P. and Promlai T. (2017). panhā læ nǣothāng kānphatthanā kāntalāt khō̜ng phūprakō̜pkān phalittaphan OTOP ( radap nưng - hā dāo ) nai čhangwat Khō̜n Kǣn. [Problems and Development, Product Marketing Entrepreneur of One Tambon One Product (1 to 5 Star Levels) in Khon Kaen Province] College of Asian Scholars Journal. 7 (Special issue), 23-33.
Planning Division, The Community Development Department. (2016). phǣn yutthasāt krommakān phatthanā chumchon Phō̜.Sō̜. sō̜ngphanhārō̜ihoksip -–2564. Bangkok, Community Development.
Sanprasert, K.(2016). lakkān bō̜rihān ngān samai mai kap lakkān bō̜rihān ngān chœ̄ng phut sāt phư̄a khwāmmankhong hǣng phra phut sātsanā. National Office of Buddhism. Retrieved March 2018, https://bit.ly/2Rue2dU,
Sanprasit, W. (2017). patčhai khwāmsamret khō̜ng phalittaphan nưng tambon nưng phalittaphan.[The Success Factors of OTOP] Journal of Information. 16 (2), 147-158.
Sasong, C. and Wingwon, B. (2016). khwāmrūammư̄ khō̜ng phū mī sūan daisīa læ phǣn thurakit thī mī botbāt nai kān khapkhlư̄an klum wisāhakit nưng tambon nưng phalittaphan ( OTOP ) hai mī khwām daiprīap nai kān khǣngkhan yāng yangyư̄n.[Stakeholders’ Collaboration and a Business Plan Play a Role in Driving the OTOP Enterprises Group to Sustainable Competitive Advantage] Nakhon Phanom University Journal. 6 (1), 124-133.
Silpcharu, T. (2020). kānwičhai læ kān wikhro̜ khō̜mūn thāng sathiti dūai SPSS læ AMOS. 18 th. Bangkok : Business R and D Ordinary Partnership.
Arundechachai, S., Homhoun, S. and Preeiam, P. (2017). sathānī sārānīyatham : phư̄nthī bom pho̜ khwāmrū chumchon. [Saraniyadhamma Community knowledge Incubator area] Journal of Education, Mahasarakham University. 11 (1), 184-195.
Boonrugsa, T. and Vawklang, N. (2016). nǣothāng kānbō̜rihān ʻongkān dūai lak tham. [Ways to Administrate an Organization with the Principles of Dharma] Journal of Business, Economics and Communications. 11 (Special Issue), 4-20.
Chairan, U. and Nuthongkaew , K. (2020). kānnam lak ʻitthi bāt tham pai chai nai kān patibat ngān khō̜ng bukkhalākō̜n thīwākān ʻamphœ̄ cha ʻūat ʻamphœ̄ cha ʻūat čhangwat ืnakhō̜n sī tham rāt. [An Application of Iddhipada Dhamma in Work Performance of Personnel in Cha-Uat District Office Nakhon Si Thammarat Province] Journal of Social Science and Buddhistic Anthropology. 5 (2), 66-78.
Community Development Department. (2018). phonkān čhamnāi sinkhā nưng tambon nưng phalittaphan pračham pīngoppramān sō̜ngphanhārō̜ihāsippǣt - sō̜ngphanhārō̜ihoksip rabop sūn khō̜mūn klāng phư̄a kānbō̜rihān čhat kep læ chai prayōt. Retrieved April 2019, From
http://logi.cdd.go.th/cddcenter/cdd_report/otop_r04.php
Community Enterprise Promotion Act, B.E. (2005). 18th January B.E. 2005, 1-13.
Comrey, A. L., and Lee, H. B. (1992). A first course in factor analysis. Hillsdale. NJ : Lawrence Erlbaum
Associates.
Hamatulin, C. (2018). sưksā wičhai rư̄ang panhā nai kānčhat tham banchī wisāhakit chumchon khō̜ng klum phū phalitphalit phan sinkhā OTOP praphēt čhaksān nai čhangwat ʻudō̜n thānī . [Factors Affecting Readiness of Accountants for ASEAN Economic Community : A Case Study of Accountant who Works at Accounting Office in UDONTHANI] College of Asian Scholars Journal. 8 (1), 51-57.
Inkhean, S. (2016) konlayut thī mī khwāmsamphan kap khwāmsamret khō̜ng phūprakō̜pthurakit phalit chinsūan khrư̄angčhak nai čhangwat samut prākān.Independent Study Master of Business Administration.Faculty of Business Administration.Rajamangala University of Technology Thanyaburi. Pathum Thani.
Kittithaworn, A and Kaeokrong, C. (2017). patčhai thī song phon tō̜ thatsanakhati nai kānbō̜rihān čhatkān bon lak khwāmrapphitchō̜p tō̜ sangkhom khō̜ng phūprakō̜pkān rōngsīkhāo nai čhangwat Nakhō̜n Pathom.[Factors Affecting Attitudes to Rice Mill Management Based on the Social Responsibility Principle of Rice Mill Entrepreneurs in Nakhon Pathom Province] Academic Services Journal, Prince of Songkla University. 28 (1), 53-63.
Kotler, P. and Armstrong, G. (2014). Principle of marketing. 15th. New Jersey : Pearson Prentice Hall.
Leelasuwat,S.,Boonchuai,P. and teianchan, N. (2015). nǣothāng kānphatthanā talāt OTOP sū sākon ʻamphœ̄ sām phrān čhangwat Nakhō̜n Pathom. [Approaches to Develop OTOP Products in Sampran District, Nakhonprathom Province into Universal Standards] Nakhon Pathom : Institute of Research and Development Rajamangala University of Technology Rattanakosin.
Manotham, C. (2015). sưksā kānčhat tham banchī khō̜ng wisāhakit chumchon nai čhangwat Chīang Mai tām nǣothāng khō̜ng krom trūat banchī sahakō̜n. [Study of Bookkeeping of Community Enterprises in Chiang Mai Province According to The Guidelines of The Cooperative Auditing Department] Payap University Journal. 25 (1), 133-148.
Na Wichian, N., et al. (2019). ʻariyasat sī kap kānphatthanā ʻongkān. [The Four Noble Truths and Organizaton Development] Journal of Humanities and Social Sciences Thonburi University. 13 (1), 166-174.
Pansuwan, A. (2017). lak phutthabūranākān khrư̄angmư̄ khrō̜ng čhai khon khō̜ng phūbō̜rihān yuk mai. [Integrating Buddhist Principles into The Minds of New Age Executives] Journal of MCU Social Science Review. 6 (4), 100-111.
Paphakalo, P. (2016). thamma ʻārom dī sœ̄msāng sāmakkhī nai ʻongkō̜n nai khrōngkān čhat ʻoprom bukkhalākō̜n tām phǣn phatthanā phū tai bangkhapbanchā pračham pīngoppramān sō̜ngphanhārō̜ihāsipkāo rō̜p thī 2. [A good temper Dharma supported strength a unity worker in organization]. Retrieved June 2017, From http://pvlopcr.dld.go.th/th/files/IDP/2559%202/Content3333.pdf
Phrakhrupaladpaitoon, M. (2015). [Aparihaniyadhamma : The Peace to Thai Society] Journal of Cultural Approach. June : 73-82.
Phunphon, P. and Promlai T. (2017). panhā læ nǣothāng kānphatthanā kāntalāt khō̜ng phūprakō̜pkān phalittaphan OTOP ( radap nưng - hā dāo ) nai čhangwat Khō̜n Kǣn. [Problems and Development, Product Marketing Entrepreneur of One Tambon One Product (1 to 5 Star Levels) in Khon Kaen Province] College of Asian Scholars Journal. 7 (Special issue), 23-33.
Planning Division, The Community Development Department. (2016). phǣn yutthasāt krommakān phatthanā chumchon Phō̜.Sō̜. sō̜ngphanhārō̜ihoksip -–2564. Bangkok, Community Development.
Sanprasert, K.(2016). lakkān bō̜rihān ngān samai mai kap lakkān bō̜rihān ngān chœ̄ng phut sāt phư̄a khwāmmankhong hǣng phra phut sātsanā. National Office of Buddhism. Retrieved March 2018, https://bit.ly/2Rue2dU,
Sanprasit, W. (2017). patčhai khwāmsamret khō̜ng phalittaphan nưng tambon nưng phalittaphan.[The Success Factors of OTOP] Journal of Information. 16 (2), 147-158.
Sasong, C. and Wingwon, B. (2016). khwāmrūammư̄ khō̜ng phū mī sūan daisīa læ phǣn thurakit thī mī botbāt nai kān khapkhlư̄an klum wisāhakit nưng tambon nưng phalittaphan ( OTOP ) hai mī khwām daiprīap nai kān khǣngkhan yāng yangyư̄n.[Stakeholders’ Collaboration and a Business Plan Play a Role in Driving the OTOP Enterprises Group to Sustainable Competitive Advantage] Nakhon Phanom University Journal. 6 (1), 124-133.
Silpcharu, T. (2020). kānwičhai læ kān wikhro̜ khō̜mūn thāng sathiti dūai SPSS læ AMOS. 18 th. Bangkok : Business R and D Ordinary Partnership.