The Development of Religious Attributes in Tourist Attractions for Muslim Tourists
Article Sidebar
Main Article Content
Abstract
The research objectives were to study Muslim tourists’ behaviours and to examine religious elements presenting in tourist destinations that were considerably important to Muslim tourists. The quantitative research design applying a questionnaire survey asking questions with 400 Muslim tourists, who visited Thailand. Statistical analysis was employed as a technique to analyze tourists’behaviours and to examine analytical factors using to identify religious elements in tourism.Research findings suggested that Muslim tourists visiting Thailand for their relaxation. They mostly spent 3-4 days travelling with friends, stayed at 3 star hotel. Attractive factors influencing the Muslim tourists in choosing Thailand a travelling destination were Thai food, history and culture. In terms of religious elements were consisted of five elements: : halal-friendly environment, halal hotel, halal food, halal food preparation and washroom facilities. This research findings can be applied as a guideline for tourism stakeholders to improve Thailand’s halal tourism destinations for competing to the global market.
Article Details
References
Al-Ansi, A., and Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction and trust in generating destination image and loyalty. Destination Market Management, 13, 51-60
Abdul Razak, N. H. (2018). Malaysian accommodation providers‘ understanding of halal hospitality (Doctoral), University of Canterbury Malaysia Battour, M., & Ismail, M. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19,150-154.
Abdullah, F., Abdurahman, A. Z., and Hamali, J. (2013). The dimensions of customer preference in the food service industry. Verslas: teorija ir praktika, XIV (1),64-73
Bahardeen, F. (2019). The 6 Key needs of Muslim Travelers. Retrieved July 2019, from https://www .linkedin.Com /pulse/20140702023424-46694844-the-6-key-needs-of-the-muslim-travelers
Battour, M., and Ismail, M. N. (2014). The role of destination attributes in islamic tourism. SHS Web of Conferences, 12,1-8.
Battour, M., Battor, M., and Bhatti, M. A. (2014). Islamic attributes of destination: Construct development and measurement validation and their impact on tourist satisfaction. International Journal of Tourism Research, 16(6), 556-564.
Battour, M., Ismail, M. N., and Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4),461-470.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21,97-116.
Chandra, G. (2014). Halal tourism: A new goldmine for tourism. International Journal of Business, 4,45-62.
Chookaew, S., Chanin, O., Charatarawat, J., Sriprasert, P. and Nimpaya, S. (2015). Increasing halal tourism potential at Andaman Gulf in Thailand for muslim country. Journal of Economics, Business and Management, 3(7),379-341
Cochran, W. G., Mosteller, F., and Tukey, J. W. (1953). Statistical problems of the kinsey report. Journal of the American Statistical Association, 48(264),673-716.
Crescent Rating. (2019). Global Muslim Travel Index 2019. Retrieved July 2019, from file:///C/ Users/ACER/Downloads/hJGfOCBy_20190406_MC-CR_GMTI_2019_Interactive.pdf.
Cronbach, L. J. (1990). Essentials of psychological testing (5 ed.). New York: Harper Collins.
Dickman, S. (1996). Tourism: An introductory text (2 ed.). Australia: Hodder Education.
Duman, T. (2012). Value of Islamic tourism offering: Perspectives from the Turkish experience Islam and civilisational renewal: A journal devoted to contemporary issues and policy research. 3,719-740. Malaysia: International Institute of Advanced Islamic Studies.
El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19,124-130.
Enright, M. J., and Newton, J. (2004). Tourism destination competitiveness: A quantitative approach. Tourism Management, 25(6),777-788.
Fahim, S. T., and Dooty, E. N. (2014). Islamic tourism: In the perspective of Bangladesh. Global Journal of Management and Business Research, XIV (1),20-26
Fajriyati, I., Afiff, A. Z., Gayatri, G., and Hati, S. R. H. (2020). Generic and Islamic attributes for non-Muslim majority destinations: Application of the three-factor theory of customer satisfaction. Heliyon, 6,1-14.
Farahdel, F. (2011). Islamic attributes and its impact on Muslim tourists' satisfaction: A study of Iran. (Master), University of Malaya.
Han, H., Al-Ansi, A., Olya, H. G. T., and Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71,151-164.
Hashim, N. H., Murphy, J., and Hashim, M. N. (2007). Islam and online imagery on Malaysian tourist destination websites. Journal of Computer Mediated Communication, XII (3),1028-1102.
Henderson, J. C. (2003). Managing tourism and Islam in Peninsular Malaysia. Tourism Management Perspectives, XXIV (4),447–456.
Henderson, J. C. (2008). The politics of tourism: A perspective from the Maldives. Tourismos: An International Multidisciplinary Journal of Tourism, 3(1),99–115.
Henderson, J. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10,246-254.
Kamarudin, L. M. and Ismail, H. N. (2012). Muslim tourists’ typology in Malaysia: Perspectives and challenges. In Tourism and Hospitality International Conference (THIC) 2012, Selangor, Malaysia: De Palma Hotel.
Khamsamran, M., and Vanichkul, N. (2016). Patčhai thī song phon tō̜ kāntatsinčhai thō̜ngthīeo khō̜ng chāo Mutsalim nai khēt Krung Thēp Mahā Nakhō̜ [Factors influencing travel decision-making of Muslims in Bangkok area]. Al-Hikman Journal of Fatoni University, 6(12),80-91.
Kim, J. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experience. Tourism Management, 44,34-45.
Kirillova, K., Gilmetdinova, A., and Lehto, X. (2014). Interpretation of hospitality across religions. International Journal of Hospitality Management, 43,23-34.
Mansouri, S. (2014). Role of halal tourism ideology in destination competitiveness: A study on selected hotels in Bangkok, Thailand. Paper presented at the International Conference on Law, Education and Humanities, Pattaya (Thailand).
Middleton, V. (1994). Marketing in travel and tourism. London: Butterworth-Heinemann.
Mohsin, A. (2005). Tourist attitudes and destination marketing: The case of Australia’s Northern Territory and Malaysia. Tourism Management Perspectives, 26(5),723–732.
Moon, H., and Han, H. (2018). Destination attributes influencing Chinese travelers' perceptions of experience quality and intentions for island tourism: A case of Jeju Island. Tourism Management Perspectives, 28,71-82.
Muslim Thai Post News, (2015). Tourism Authority of Thailand release Muslim Friendly Thailand clips: Release sin to Muslims around the world. Retrieved July 2019, from http://news.Mus limthaipost.com/news /31415.
Page, S. (2003). Tourism management: Managing for change. Burlington, MA.: Butterworth-Heinemann.
Post Today (2018). Halal trips: Golden opportunity for tourism business. Post Today. Retrieved June 2019, from https://www.posttoday.com/life/healthy/551948.
Prabowo, S., Abd, A., and Ab, S. (2012). Halal culinary: Opportunity and challenge in Indonesia. Paper presented at the International Halal Conference (InHAC 2012) Kuala Lumpur, Malaysia.
Puteh, W. (2017). Phrưttikam kānthō̜ngthīeo nai prathēt Thai khō̜ng nakthō̜ngthīeo chāo Mutsalim[ASEAN Muslum tourist behaviour in Thailand]. (Master), Dhurakij Pundit University, Thailand.
Ramli, N. (2009). Halal tourism: The way forward. Paper presented at the International Conference on Law and Social Obligation, Kashmir, India.
Sangkhaduang, T., and Rongchoung , J. (2017). Kānraprū radap kānhai bō̜rikān khō̜ng nakthō̜ngthīeo Mutsalim tō̜ kānčhatkān kānthō̜ngthīeo bǣp hālān nai čhangwat Krabī læ Phuket [Muslim tourists’ perception on level of Halal tourism service management in Krabi and Phuket province]. Journal of Humannities and Social Sciences, 13(1),135-168.