The Faces of Teens: The Exhibition of Multiple-identity in Social Media

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ฺBhubate Samutachak


Based on the social identity theory this paper investigates the development of multiple-identity of Thai teens when engaging in social media. Although the continuum of behaviors from interpersonal to intergroup remains unchanged in both online and offline sphere, this article hypothesizes that social media offers more options for individuals to manage the development and the deployment of their identities. Hidden within the unfathomed and far-reaching space of social media are myriad of fragmented channels in which one can freely choose. Engagement in social media therefore has become more complicated and leads to the development of social identity complexity and multiple-identity of teenagers. Sixteen focus group sessions with 101 participants, aged 16-18 years old. Findings from this study reveal the exhibition of multiple identities of teens in different social media account for different purposes. While the exhibition of multiple-identity can be one’s personal fulfillment, inner frustrations are controversial.

Key words: multiple-identity, teenager, social media, identity formation


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บทความวิจัย (Research article)


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