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The objectives of this research were (1) to study the perception level of carbon emission reduction of Isan urban people in Khon Kaen, Thailand and (2) to investigate the influenced factors for perception level of carbon emission reduction of Isan urban people in Khon Kaen. This research is exploratory mixed methods. The qualitative method was used to collect the data using in-depth interviews as well as the participatory and non-participatory observations with 24 key informants who were purposively selected from the community headman and members of 4 communities in Khon Kaen Municipality area. The contents analysis was conducted by the ATLAS.ti program. The result was brought to develop the as a variable and added into the research framework. For the quantitative study was the survey research using the questionnaire. The data were collected from 400 samples which was systematically randomized from 4 communities which was the same area with the qualitative study chose. The descriptive statistics and multiple regressions were used to analyze the data using the SPSS program. The results indicated that (1) the perception level of carbon emission reduction of the Isan urban people was medium (68.0%) and (2) the environmental attitude, social support and role model were the influenced factors for perception level of carbon emission reduction of the Isan urban people at the significant level of 0.01
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