Developing the Coaching Instructional Model in Multimedia Subject for Enhancing Knowledge Based Learning Community of Undergraduate Students

Abstract

This research is aimed to created and developed the coaching instructional model in multimedia subject for enhancing knowledge-based learning community of Undergraduate students, to study students’ academic achievement and the efficiency of coaching instructional model in multimedia subject using specified criteria of 80/80 and to assess the satisfaction on coaching instructional model in multimedia subject. The target group was 5 lecturers in undergraduate curriculum which was purposively selected from Department of Information Technology. The sample consisted of 14 undergraduate students which was randomized from the 2^nd and 3^rd years who enrolled for multimedia using multi-stage cluster sampling.            The data was collected from documentary review and knowledge sharing by brainstorming to create and develop instructional model, to study the efficiency of testing using achievement test, and to assess the satisfaction on coaching instructional model using satisfaction questionnaire. The percentage, mean, standard deviation, and t-test were employed to an analyze the data. The result findings are as follows: 1) The elements of coaching instructional model include contents, process, output, and feedback. 2) The efficiency of coaching instructional model was found at the specified standard; the efficiency of process was at the criteria of 81.38 and efficiency of product was at the criteria of 90.53, which met the criteria of 81.38/90.53, for the students’ achievement found that the posttest score was significantly higher than the pretest score at the .01 level. 3) The overall of students’ satisfaction on instructional model was at a high level which the advantage affected on the undergraduate students becoming the knowledge-based learning community with a higher academic achievement.