The Economic Development Model of Community Enterprise Group That Raised Turkey in Khamkoem Village, At-samaat Sub-district, Mueang District, Nakhon Phanom Province

Abstract

The purposes of this research were 1) to study of production management and marketing, 2) to study of potentiality and 3) to create a potential development approach of community business, community enterprise of turkey culture at Ban Khamkerm, Art-Samart sub-distric, Muang district, Nakhon Phanom province. Two groups were used sample type of community enterprise board of the turkey culture total 28 persons and sample type of community leader’s total 20 persons. The researcher used the questionnaire as a tool for data collection. Used 3 experts to review the questionnaire and to experiment with non-sample group of 30 peoples. The reliability Alpha Coefficient by Cronbach Alpha method was 0.95. This research used frequency distributions, average, percentage, and standard deviation for data analysis.

The result shows that: 1) the turkey culture group don’t have a good knowledge of marketing and distribution. 2) The group has very low number of members (28 persons). And 3) (1) the group should be trained to develop financial management systems, (2) the group should be trained in marketing management and has mentors that specialize in marketing for instructions and made the marketing plants, (3) the leaders should discuss with all the people in Bankhamkerm in order to know the needs of the community and support those needs, (4) the group should raise funds from people in Bankhamkerm or loans from financial institutions that pay interest at a low rate, (5) the government sector that are involved budget for the annual turkey eating festival at least once a year in Nakhon Phanom province, (6) should increase the publicity of Khamkerm Lap Kai- ngoung Restaurant and processed products of the group for consumers in the province and tourists to know that was once of the good in Nakhon Phanom province. , and (7) the group wants to create a franchise of Khamkerm Lap Kai- ngoung Restaurant.