Speciality Coffee

Main Article Content

Pichayalak Pichayakul

Abstract

The book "Speciality Coffee" explores the realm of specialty coffee. It discusses the various definitions of speciality coffee as well as tracing the journey of coffee from beans to cups. Specialty coffee is important as it is a rapidly expanding segment within the coffee market. Nowadays, beyond consuming coffee as a common means of caffeinating, a significant number of coffee drinkers seek new experiences of coffee taste and appreciate stories behind the coffee they consume. The term speciality coffee refers to the quality of the final cup as well as the transparency and the dedication of people involved in every link of the coffee supply chain. In turn, the price of speciality coffee is significantly higher than coffee in general. Coffee producers could generate higher income from speciality coffee which improves their economic standing. For coffee drinkers, they would enjoy the exquisite flavors while appreciating the story that accompanies each cup. This book contains a comprehensive spectrum, covering details from coffee cultivation to the art of consumption. It caters to both coffee producers seeking knowledge about specialty coffee and coffee drinkers eager to expand their understanding of this coffee segment.

Article Details

How to Cite
Pichayakul, P. (2023). Speciality Coffee. Journal of Management Sciences Suratthani Rajabhat University, 10(2), 523–528. Retrieved from https://so03.tci-thaijo.org/index.php/msj/article/view/266631
Section
Book Review

References

OR Coffee Roaster. (2022). About OR. Retrieved from https://orcoffee.be/or-coffee-specialty-coffee-roasters/the-story/

Pauwels, K. (2019). Speciality Coffee. Belgium: Lannoo Publishers.