การใช้รูปแบบการท่องเที่ยวอย่างยั่งยืนผ่านการสร้างโมเดลใหม่ “ปกติ” กรณีศึกษาบริเวณพื้นที่ท่องเที่ยวเขาสก จังหวัดสุราษฎร์ธานี
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การท่องเที่ยวอย่างยั่งยืนมีจุดมุ่งหมายเพื่อยุติความยากจน ปกป้องโลก และทำให้แน่ใจว่ามนุษยชาติ มีสันติภาพและความเจริญรุ่งเรืองจนถึงปี 2573 บทความนี้มีวัตถุประสงค์เพื่อวิเคราะห์ทิศทางการท่องเที่ยวในชนบทของสุราษฎร์ธานีที่ใช้แนวคิดการท่องเที่ยวอย่างยั่งยืนในประเทศไทย กลุ่มตัวอย่างเป็น 3 กลุ่ม ได้แก่ คนในท้องถิ่น 2 คนในฐานะเจ้าของธุรกิจ นักท่องเที่ยวชาวไทย 5 คน และชาวต่างชาติ 2 คน ซึ่งเก็บรวบรวมข้อมูลผ่านการสัมภาษณ์และการสังเกตโดยใช้การสุ่มตัวอย่างแบบเจาะจง ซึ่งเป็นเทคนิคการสุ่มตัวอย่างที่ไม่น่าจะเป็น ส่วนผสมทางการตลาด 4Ps เป็นแนวคิดแนวทางปฏิบัติตามในการกำหนดคำถามสัมภาษณ์ที่รวมถึงผลิตภัณฑ์ ราคา สถานที่ และโปรโมชั่น และผสมผสานกับสามเสาหลักของการวิเคราะห์ 3BL ที่สำคัญที่สุดสามประการ ได้แก่ การเปลี่ยนแปลงทางสังคมวัฒนธรรม เศรษฐกิจ สิ่งแวดล้อม การเปลี่ยนแปลงภูมิอากาศ ผลการวิจัยพบว่าการท่องเที่ยวแบบ “ปกติ” แบบใหม่ในภูมิภาคสุราษฎร์ธานีเป็นตัวแทนของ N: Norm, O: Ozone, R: Real, M: Movement, A: Atmosphere และ L: Love นอกจากนี้ยังสามารถใช้แต่ละองค์ประกอบในบทความนี้เป็นตัวอย่างสำหรับการยืนยันและปรับใช้กับสถานที่อื่นได้
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