Factors influencing the intention to use Cryptocurrencies in financial transactions

Main Article Content

Soranat Polparkpoom
Rangsiya Srimuang
Natchanon Somwong
Teerapat Maneesiri
Nipa Niruttikul

Abstract

Cryptocurrency is the new trend in the financial industry that a lot of people are interested in. Therefore, many businesses are currently adapting to meet the changes in consumer behavior and modern technology. The objectives of this research were to study: 1) the reliability of Cryptocurrency; 2) information security of Cryptocurrency; 3) the ease of use of Cryptocurrency services and; 4) Cryptocurrency technology acceptance in financial transactions. Quantitative research was used in this study and the sample group was 400 people of Generation Y (born during the year 1979 - 1995). An online questionnaire was used as a research tool and the data were analyzed using descriptive statistics such as percentage, mean, and standard deviation. The statistics used in the inferential analysis were simple regression analysis and multiple regression analysis. The results of the research revealed that reliability, information security, ease of use, and technology acceptance, both perception of usefulness and ease of use, influence the intention of Cryptocurrency usage in financial transactions at the significance level of 0.05. This study was limited to only online questionnaire forms due to the current situation as it was difficult to conduct in-depth interviews. Moreover, this study is different from the previous research in terms of the factors used in the analysis and it is still the minority of research that purposely examines the intention of using Cryptocurrency in financial transactions

Article Details

How to Cite
Polparkpoom, S. ., Srimuang, R. ., Somwong, N. ., Maneesiri, T. ., & Niruttikul, N. . (2024). Factors influencing the intention to use Cryptocurrencies in financial transactions. Journal of Management Sciences Suratthani Rajabhat University, 11(1), 27–54. Retrieved from https://so03.tci-thaijo.org/index.php/msj/article/view/259213
Section
Research Article

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