An Upgrading of Salted Eegg Value Chain: A Case Study of Ban Bon Pho Community Enterprise, Lansaka, Nakhon Si Thammarat
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Abstract
Community enterprises play an important role to drive Thailand’s economy. However, there are several aspects of community enterprises that needed to be improved such as marketing, accounting, and information management. Value chain analysis can identify non-value added activities that can be improved to create a competitive advantage and increase revenue. Therefore, this study aims to analyze and improve the value chain of salted egg product. The data were collected by using interview, focus group, non-participant observation and field notes. The number of key informants were five who were selected by purposive sampling. The results showed that primary and support activities through the salted-egg value chain that can add more value included operations, outbound logistics, marketing and service, procurement, and technology development. The improvement methods included designing a new package to attract the customers and reduce defects during transportation, increasing distribution channels, advertising and promotions, sourcing suppliers, and organizing accounting documents. As a result of the value chain development, the enterprise group had an additional income of 7,476.58 baht. Relevant government agencies should support and motivate community enterprise groups to use information technology to help in their business operations, including providing sources of funding for the enterprise groups. The contributions of this research can be used as a baseline data for the government agencies to set a policy that can support the value creation of products and services of other community enterprises in Thailand.
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