Adaptive Design for Research, Assessment and Evaluation

Main Article Content

Somkait Keawkohsaba

Abstract

The measurement and assessment employing traditional survey instruments commonly does not concern about individual differences among evaluatees. This leads to some limitations include necessity of several items, which evaluatees have to consider all of provided items, causing the evaluatees to feel fatigued. Moreover, evaluatees might lose concentration resulting invalid data, also they could stop filling or give an incomplete survey resulting a lower response rate than expected (Gardner, & Chua, 2017; Goodman et al., 1992; Krosnick 1999; Zhang, 2000) The concept of adaptive design believes about different characteristics of evaluatees such as cognitive ability, emotion, feeling, personality, as well as survey taking behavior. Thus, evaluatees should be provided with different design of surveys or assessment (Turnbull, 1951; Cited in Lord,1980; Weiss, 2004; Bethlehem, Cobben, & Schouten, 2011). This article describes the basic concept of adaptive design, types of adaptive design, computerized adaptive design, computerized adaptive survey (CAS), and summaries of various adaptive designs that can be used for research, assessment and evaluation.

Article Details

How to Cite
Keawkohsaba, S. (2021). Adaptive Design for Research, Assessment and Evaluation. Journal of Social Sciences in Measurement Evaluation Statistics and Research, 1(2), 1–10. retrieved from https://so03.tci-thaijo.org/index.php/mesr/article/view/249354
Section
Academic Articles

References

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