Demographics, Risk Perception and Cognition Influencing Health Behaviors in Preventing Covid-19 Endemic

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Duang-Kamol Chartprasert
Sermsiri Nindum

Abstract

Having appropriate health behaviors to protect oneself from the endemic COVID-19 disease is important for today's people. The purpose of this research was to study demographic factors, risk perception and cognitive structures affecting influencing health behaviors in preventing Covid-19 endemic among Thai people by using a quantitative research method. The sample group was 400 Thai people in 5 regions randomly sampled by a multistage cluster sampling method. The questionnaires were used to collect data and the data were analyzed using descriptive statistics, Pearson’s Correlation Coefficient, and Multiple Linear Regression Analysis. The results showed that predictive variables of health behaviors in preventing Covid-19 endemic with statistically significant at the 0.05 level are perceived probability, health literacy, motivation to process, perceived hazard and age.

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