Interactive Communication in Mobile Fitness Applications and Behavior Change

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วรรษยุต คงจันทร์
พนม คลี่ฉายา

Abstract

This research aims to explore interactive features in mobile fitness applications, self- regulation in exercising, exercise behavior change, and to describe the relations of interactive communication in mobile fitness applications, self-regulation in exercising, and exercise behavior in each stage of behavior change. The research employs mixed methods by using content analysis to analyze interactive features in 80 mobile fitness applications in order to develop a questionnaire for survey research among 400 samples who have downloaded and used mobile fitness applications at least once in the previous three months.


The results show that there are eight interactive features in mobile fitness applications, which can be classified into 30 interactive communication techniques. The survey findings illustrate that the top two interactive features used by respondents are Built-in Tutorials and Input Personal Health. The top self-regulation rated the most among respondents is Evaluation. The research has also found that most respondents behave in contemplation stage and have high level of self-regulation. The hypothesis test concludes that 1. Usage frequency of interactive features is significantly related to self-regulation in exercising with low-level positive correlation. 2. Self-regulation level is correlated with exercise behavior in Contemplation Stage, Preparation Stage and Action Stage with medium-level positive correlation and also correlated with exercise behavior in Maintenance Stage with low-level positive correlation. 3. Usage frequency of interactive features is related to Action Stage and Maintenance Stage with low-level positive correlation.

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References

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